1) The emails I'm sending through Marketo are all custom HTML + CSS. When I copy and paste the code into the email, will my links be automatically made 'trackable' with mkt_tok appended or is there another step I must take to make the link 'track-able'?
2) If i'm sending 'unknown' leads (not yet cookied but in marketo database) an email that includes a link to a survey does the survey have to have munckin code in order for the lead to become 'known'. If I post the MKT_TOK to a hidden form field on the survey so that it registers on the Thank you page link all I'm capturing is that a 'known' lead completed the survey, correct?