Dan_Prokop
Level 2

Re: Share Your Journey to Marketing

I was always playing in bands when I was younger, and I was the guy who just naturally gravitated towards leading our marketing related activities.  Art/design was my favorite subject in school, so I would design promo items that we needed and taught myself how to work on websites.  In my freshman year of college, I had a long conversation with my writing professor about choosing the right major for me, and I took him up on his recommendation to get my degree in Public Relations while still doing a lot of media art classes.  I loved the strategic thinking and communication elements that I learned there, and after graduating, I combined all of these skills when I took a job as the solo marketing position at a small B2B company. 

Since then, I've moved to a slightly larger company that's much more focused on growth, which has given me a great opportunity to develop processes and have a bigger impact.  My love of technology and obsessiveness about efficiency led me to implement Salesforce and Marketo, which has been such a fun and interesting addition to my role.