Joe_Reitz
Level 10 - Champion Alumni

Re: Share Your Journey to Marketing

I joined the Marine Corps my junior year of college, thinking I was going to be a career Marine officer. Fast forward a bit to a blown out knee and a runaway love affair with my now-wife, and you know... plans change. My degree was actually in advertising, and I had previously interned as a marketing coordinator prior to the military. I was kind of a catch-all marketer (still am), but really started out doing a lot of creative... copywriting, design, front-end web development... all the cool jobs that small companies give to young kids because they figure "eh, it's not that important, and they probably understand it better anyway."

I shot weddings on the side for a few years, and became a little better versed in digital marketing on teh interwebz. Eventually, I took a more strategic role in marketing, and decided I didn't have the bandwidth (or desire) to spend all my free time taking photos that weren't deeply personal and fulfilling. That job got me into marketing automation with a different provider (read: the cheaper chicken), and I began to look for a company and role that better utilized the technology platform and would be open to doing bleeding edge marketing as opposed to operating within a lead lifecycle model from the 70s.

So I began with STANLEY right as they began implementing Marketo a couple years ago, and the rest has been a wild ride!

If it doesn't look cool, you're probably doing it wrong.