I had a meandering route to Marketing Ops. I started doing event planning for a non-profit in NYC then jumped to international student recruitment for Navitas. We had a lean team so I was doing sales and marketing. Our corporate headquarters got SFCD and Marketo and I dove right in, building out event programs and landing pages for social media campaigns. The experience I developed there helped me take over all the digital marketing for our 7 US/Canada schools then it was a natural evolution to move to Marketing Operations at Dyn, where I head up their Marketo instance. My experience working in Marketo was a huge part of my success in moving along to different positions.