Much like Crystal, I got my undergrad degree in psychology and sociology, but I didn't want to go that route. I managed several retail stores and was a buyer of educational materials until I decided I wanted something with a more consistent schedule than a retail store, and I joined a small data quality company where I was the "do everything-er". I was supposed to start in account management, but I was quickly involved with sales, accounts, and also their marketing. I preferred the marketing side of things, and quickly excelled in that area. After becoming an MCE I shifted to a company where I was only responsible for marketing -- and primarily in Marketo. Today I manage all of our marketing operations and technology, and love it!