Did you know you can create tokens at the folder level?  This can be extremely useful for companies that have their Marketo environment setup with various child folders (and programs within) - such as this (the tokens are defined in the "Avanade Activities" folder):

Creating tokens at a parent/global level will make those tokens available in every program within that parent folder or sub-folders.  A good use case is when using tokens in landing page templates - specifically for things like common page footers (links, disclaimers, social icons, etc.).  For example, here are the tokens in our landing page template:

And here's how the landing pages render automatically within each program since we have tokens defined at the parent folder level: