Amber, you nailed it! The power of the token makes setting up reminder emails and many other things, faster and easier. I would also add a couple of things....
1. Standardize Token Naming
Example Description | Multi-Use Token |
---|---|
Duration Pacific | {{my.EventDurationPacific}} |
Duration Eastern | {{my.EventDurationEastern}} |
Title | {{my.EventTitle}} |
Headline | {{my.EventHeadline}} |
Use the same names across campaigns and channels -- if there is something specific to webinars, then start it with "Webinar" but if you think you may could use that token in another channel standardize. Then as you create new programs across channels you and your team know what to expect.
2. You can add tokens to campaign folders... and you should!
By adding these tokens at the campaign level, they will be inherited by any programs you create within. This happens regardless of cloning or creating a new program. Just open the program's tokens tab and you can update those you plan to use within you program
3. Calendar Token -- you can add tokens to the Notes/Description Portion
If you run an online or offline event, you can easily add the key details to the calendar description via tokens -- note this only works in the description field.
4. URL Tokens
Dont forget that if you want to track these, you will need to exclude the http:// from the token and include that in the link you plan on including. In your email or landing page it would look like this http://{{my.URLRegistration}} or whatever you plan on naming your token
Not token related, but super important note about Webinars...
Don't Forget your Waitstep before sending your confirmation email...
When you setup your flow, it may take a minute or so for the info to register with GoToMeeting, Webex, etc. Make sure you add a wait step between changing the program status to registered and sending your email with the webinar registration token.
Also add an if statement to the send email making sure the member is registered, you don't want to send an email to someone with a registration error as there email will not contain the login details.