Re: Have Marketo Tips & Tricks? Share them Here!

I have to agree with Amber Hobson​ on the Tokens thing. I've recently downloaded all of knak.io's responsive templates and am replacing their content with tokens. As a result, I was able to spin up emails for a new engagement program in about an hour without getting sucks into an approval black hole. I'm starting to do the same with a few of our landing page templates.

I've also realized how important a naming convention is, and why ensuring that convention includes the campaign date. I used to have to sort through any number of campaigns to select the one I wanted in a drop-down list, but now I just search for the date I planned to send. So much easier