Amber_Hobson
Level 9 - Champion Alumni

Re: Have Marketo Tips & Tricks? Share them Here!

Tokens, tokens, tokens! For our activities that we do regularly, we have a program set up that is basically blank, but includes all tokens that we normally use. Then we clone the blank program to keep everything consistent and save us lots of time!

For example, our webinar program contains tokens for:

  • phone numbers (3 actually for each country we offer webinars in!)
  • access code
  • webinar title
  • multiple subject lines for our resends
  • our header for the confirmation/reminder emails
  • who to contact for questions
  • the add to calendar file (which uses some of the other tokens set up in the program as well!)
  • webinar date and webinar time