I'm stuck in the middle - I feel like love & showering your significant other with affection should be done EVERY day, not just on Valentine's Day. However, it is nice to have a reason to go out on a date night and focus on your significant other when everyone one of us gets caught up in daily activities and life (i.e. work, exercise, etc). So...like I said. Stuck in the middle. I can keep it or leave it...it's not a big deal to me.