Re: 2016 Plans!
1. Complete! We're still working on implementing all of the concepts learned.
2. We reduced our database by more than 50% and are moving towards a quarterly opt-in confirmation campaign.
3. We're working on building the content to get our nurture campaigns up and running.
4. Success! I completed the MCE exam about 14 months into using Marketo. Now to study for the MCRCA.
5. As the Marketo admin, I'm working closely with our Sales Ops team to get our segmentations and buyer personas right across Marketo and SFDC.