Matilda,

You’re probably going to get a wave of consultants and agencies responding to this thread, looking to meet your headcount needs. I’ll spare you that pitch, despite the fact that we are the leading Marketo partner and have worked with over half of their user base.

Instead I want to introduce you to a solution to a problem bound to arise in this process. After all, what does a Marketo expert really look like? The only certifications that exist are offered by the vendor who has a vested interest in, you guessed it, creating experts. Beyond that, marketing is more that technology, it’s creative and dynamic and technical and experience-based!

It’s a really hard thing to describe, much less demonstrate. We should know, we’ve spent the last decade hiring and training Marketo talent.

And I’m here to tell you, it’s really hard.

Fortunately, this year we launched a solution aimed directly at making this impossible task easy for you. We’ve pulled back the curtain on our own best practices in assessing, hiring and educating modern marketing talent and wrapped it all into an experience-based learning and talent management platform we call Six Bricks.

If you simply want to test your applicants, you can do that. If you also want to train and enable your existing staff, you can also do that. All based on the same best practice curriculum we’ve used to train hundreds of consultants and empower thousands of customers.

You can take a tour of our Marketo Practical Lab here: https://www.sixbricks.com/labs/marketo-specialist

Let me know if you’re interested in getting a deeper dive.

Justin Gray

CEO | LeadMD, Six Bricks