Looking for marketing rockstar to lead demand generation for Qvidian
Qvidian is a fast-growing SaaS company experiencing tremendous success in the sales enablement market. We are looking for a smart, passionate individual to deliver strategic, innovative, and creative programs that support the overall lead/demand generation goals for the company. This is an excellent opportunity to play a high-impact role in a fast-growing company with notable customers. Location is Boston or Cincinnati.
Develop and execute measurable demand generation programs that drive pipeline for our direct sales team, including but not limited to email, events, webinars, content creation, and more
Leverage Marketo & Salesforce to build effective lead nurturing programs
Work with internal/external resources to create content and assets necessary to drive interest
Work closely with the sales and business development teams to ensure campaigns meet their objectives
Track key marketing metrics and measure campaign effectiveness
Produce reports and dashboards to illustrate campaign performance
Function as both a strategic leader, setting demand generation strategy, as well as a hands-on member of the team
Background Requirements:
5+ years’ experience in developing and executing demand generation programs for a B2B technology company
An established track record of managing nurturing programs, webinars, online advertising, email, sponsorships, and events
Strong knowledge of marketing automation and sales force automation (Marketo and Salesforce.com preferred)
Experience, comfort, and a desire to work with innovative technology
Demonstrated ability to work effectively in a fast-paced environment
