As the Lifecycle Automation Planner, your main responsibility is to lead the strategy and production of marketing automated campaigns for http://www.sensis.com.au

Some of your responsibilities will include:

• Work with defined behaviours to lead automation of cross-channel lifecycle campaigns
• Focus on creation of re-usable marketing automation programs, assets and templates
• Develop an audience, behavioural and channel specialism to provide expertise and guidance Produce and present campaign performance reports, demonstrating a clear path to success Integrate multi-variant and continual test methodology across all aspects of campaigns
• Co-ordinate high quality template emails, landing pages and customer experiences
• Manage key stakeholders to educate, influence and support activity i.e. Product, Marketing Operations, Sales, Insights & Analytics
• Ensure coordination and clear communications amongst stakeholders throughout the course of the campaign

We are looking for someone with the following:

• Bachelor's Degree in Communication/Sales/Marketing or equivalent experience
• Strong analytical skills with ability to monitor, identify, segment and analyse trends
• Proven experience in a similar results driven role
• Marketing Automation/CRM experience i.e. Experience with two or more of the following:
• Confident HTML and CSS
• Marketing automation platform (Marketo, Pardot, Eloqua)
• CRM campaigning (Salesforce, Sugar, Dynamics)
• Effective verbal and written communication on all levels and both internally and externally
• Self-motivated, analytical, quick learner, organised, deadline-oriented, multi-tasker
• B2B experience preferable

This is an opportunity to work where smart ideas are celebrated and innovation is embraced. It's an exciting time to join Sensis. We're transforming into a nimbler, smarter company that focuses on putting customers first.

Lifecycle Automation Planner at Sensis in Melbourne - Job | LinkedIn