Sr. Manager, Digital Demand Generation
Zenreach was created to solve one of the most important problems in the modern economy—the majority of our time is being spent online, yet over 90% of purchasing still happens offline — and there is no link between the two systems. Brick-and-mortar merchants are working decades behind their online counterparts without essential data and tools. We created Zenreach to give them the same level of technology and transparency that anyone operating online has come to expect.
Zenreach is backed by leading investors with decades of experience in building enterprise hardware and software. Interested in closing the loop between the online and offline worlds?
Join us!
Position/Department Summary:
There has never been a more exciting time to join Zenreach! We are building out our marketing team and are looking for an experienced Digital Demand Generation Manager to help drive our growth, processes and systems.
The Digital Demand Gen Manager will lead all of our digital programs, use analytical smarts and creativity to drive leads and build a rich pipeline of qualified interest in our products. You will develop, plan, execute and measure integrated marketing campaigns that generate qualified sales opportunities. We are looking for someone who has a passion for building, implementing and measuring new systems, processes and campaigns as well as provide quantitative and qualitative feedback on performance.
Position/Department Summary:
- Oversee overall demand generation strategy, programs and budget.
- Define, plan and execute integrated demand generation programs for SEO, SEM, social media, content syndication, marketing automation and more.
- Own analytics across our marketing campaigns and platforms to measure success and continuously refine ways to generate the highest returns.
- Create programs and campaigns that support new product launches, co-marketing campaigns, existing product up-sell and cross-sales, and new market development.
- Manage digital marketing operations including our website analytics, conversion funnel and reporting.
- Develop and implement processes to ensure data integrity across the entire marketing and sales systems stack; from web-to-lead forms via marketing automation to CRM.
Requirements:
- Sold mar-tech stack experience including marketing automation, CRM and analytics
- Proven success with programs across the digital spectrum from search advertising, to social, retargeting, syndication, etc.
- You are a self-starter with the ability to drive projects from start to finish.
- You are a data driven-thinker who uses insights and analysis to guide strategies, experiment, learn and improve.
- Ability to present analysis and insights with clarity and confidence.
- Collaborative team player excited to work in a fast-paced, deadline-driven environment.
- Bachelor’s degree in relevant field.
- 5+ years experience with demand generation and leading strategies including both inbound and outbound programs.
- Significant experience with leading solutions for marketing automation, CRM, analytics, Google Adwords and social platforms.
- You have experience leading small teams as well as agency relationship management
Perks and Benefits:
- Excellent and comprehensive health plans (medical (including HSA/FSA and free access to One Medical), dental, vision, 401K)
- Flexible Vacation Policy
- Fully stocked kitchen with healthy (and unhealthy) snacks and beverages
- Catered dinners during weeknights if you so choose
- Enhanced Paternity/Maternity Programs
- Access to onsite gym with views of the Golden Gate Bridge
- Organized volunteer events to give
- Off-sites, events and happy hours
*Zenreach is an E-Verify participant
Please Apply Here: Zenreach - Sr. Manager, Digital Demand Generation
