Hi Rachel,

What you're describing is not one person 🙂 it's a small team of people who each have their own strengths and ideally different billing rates based on the task involved.

For example, often there is a person who will help you setup the programs and campaign as a template (using best practices and overall architecture considerations), then there is another person who will then be responsible for the day to day execution of those programs, and yet another person entirely for the asset (emails, landing pages, forms) creation. Some companies even like to have dedicated writers, database admins and/or reporting analysts.

The reason for this is that:

• If you find someone who is expert in all of these areas, then they will inevitably be very expensive and not cost-effective to help with your day-to-day operations.
• The skills required are diverse enough that someone who is an expert in one area is likely not an expert in another.

So if you do decide to hire an individual, I would try to pick the main area of Marketo that you would like them to be an expert in - and focus on that.

I'm happy to chat and provide references of both companies and individuals as needed: grant.grigorian@gmail.com or 720-470-1469.


Good luck!

Grant