Re: Engagement program, its potential and key things to remember...
HI Sant Singh Rathaur this is super super helpful. I am very very passionate about Nurture programs and love the amount of detail this post showcases. I have experience building these from a robust 4 month long cadence to anything from a few weeks.
One thing that I've found works really well are embedded programs. It has been beneficial reporting wise. I utilize the campaign within campaign feature -- starting first at the engagement program level and then segmenting down to default programs with the correct channel and tag.
Some of the perks are:
-Common landing pages tied to global forms
-Use channel specific assets in child campaigns to vary offers
-Allows for more control over reporting on your marketing initiatives
-Allows you to mirror CRM Parent Child campaigns
-Create long term Nurtures with more control over content, cadence and audience
Would love to chat about any experiences you have had Sant Singh Rathaur or any other experiences people have had in the community! These are always a bit harder to build out the architecture, so always love to pick other peoples brains.
Let me know if you have any questions!