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03-14-2019
09:23 AM
03-14-2019
09:23 AM
Re: Looking for MCE sample questions? [5 Questions from Lead Lifecycle]
Q.1: Which situation is appropriate for resetting a customer's score to 0 according to Marketo's Lead Scoring Guide?
d. A customer purchased one year ago but has not visited a site in six months or opened an email in one year
Q. 2: Who should provide the final approval of a scoring model's targeted buyer persona?
a. Sales
Q. 3: Which two Marketo features allow marketing to pass information on a lead's behavior to a CRM system? (Choose two)
a. Synced data fields
c. Marketo Sales Insight
Q. 4: Which two company stakeholders should be included in the process when creating a scoring plan? (Choose two)
a. Sales
b. Marketing
Q. 5. Which of the following field types allow for you to do basic math?
a. Score
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