What is Self Service Flow Step (SSFS)?
Functionality released by Marketo Engage Product to integrate external web services with Smart Campaigns. In other terms – an enhanced version of Webhooks.
SSFS allows you to design and deploy custom flow actions as web services, that can be used directly by Marketo Smart Campaigns. SSFS is designed for Marketo users that want to build deeper integrations with Marketo Smart Campaigns. SSFS works with Trigger, Batch, and Executable campaigns (later two are not available with legacy webhooks). Custom Flow Actions can send data from lead records and Smart Campaign context to and external web service for processing, and then write lead and activity data back to your Marketo database. The customer will need to build the external web service which will be configured in SSFS.
Link to official documentation:
What type of Authentication mechanisms are supported by SSFS?
Basic, API-Key, and OAuth2 Client Credentials are supported. More details are listed here.
What are the different use-cases solved by SSFS?
Some examples are:
There are other use-cases too for which SSFS can be implemented.
PS: Ensure the logic is correct as field values are written into Marketo Database for a person.
What do I need to configure SSFS?
What types of Smart Campaigns support SSFS?
Trigger Campaigns, Batch Campaigns, and Executable Campaigns
For more questions and setup queries, please contact your Marketo Engage Technical Consultant.
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