Overview
This Dashboard will provide a view into a customer’s overall average weekly Activity Usage over a 52-week time period. Daily Activity data is aggregated into weekly buckets and presented in an easy to ready bar chart. A custom date range selection will be added in future releases.
It will also provide the ability to hover over a specific week and display a popup text to show the actual count of Activities that specific week.
Average weekly Activities are a good indicator of how much marketing that is being performed as it represents Activity Types which are counted on actions taken against a Marketing Event. Some examples are when a Lead opens an email or clicks on a landing page link or enters data in a Form. There are other Activity Types that are generated systematically for example when a Trigger Campaign is executed with a flow step to send a Lead to a CRM.
Benefit
Having a view into Activity counts is valuable when analyzing and projecting overall Lead growth over time. This helps determine when and if higher Product levels should be planned in the future or if any fine tuning would be beneficial to ensure optimum levels of performance.
Availability
Availability of this new feature is planned for early Q1 2025 and additional details will be provided in up and coming release notes. As this is the first release of this feature, there will be other improvements search using a date range and providing usage limits to be added shortly after the initial release.
Accessibility
This Dashboard will be accessible in a newer Admin Panel under a link labeled Product Usage Dashboards. More to come on this as we get closer to the release.
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