Marketing Automation Trends
10-03-2016
04:17 PM
- There are 215 marketing automation solutions currently on the market
- Monthly Google searches for “marketing automation” have grown by 22%, from 12,100 in Feb 2014 to 14,800 in January 2015.
- The majority of marketing automation users think it’s worth the price, with 47% saying it is “fairly priced.”
- 73% of marketers believe that email is core to their business
- B2B companies are twice as likely to use marketing automation as B2C companies
- Over 60% of marketers use mass email to connect with their customers, but only 13% of them are using marketing automation software.
- 79% of top-performing companies have been using marketing automationfor two or more years
- The larger the marketing team, the more likely they are to use marketing automation software.
- 44% of marketers say they are not fully satisfied with their marketing automation systems. The top reasons being that it takes too long to implement, is difficult to learn, and is expensive.
- 63% of users plan to increase their marketing automation budget this year.
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