Today’s consumers have unlimited choice, access to the best research, and are being bombarded by literally thousands of marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise and make a connection with their targeted audience. Ultimately, the modern marketer needs to develop a sound strategy so their message appears front and center in the consumers mind. For each industry and product this strategy may be quite different, but what I can say is that there are 5 pitfalls some marketers fall into that ultimately undermine their success.
At Marketo, avoiding these pitfalls is known as the abc’s of marketing. To sum it up marketers need to engage people As individuals, Based on what they do, Continuously over time, Directed at an outcome, and Everywhere they are. I hope you found this engaging and please let me know of any other pitfalls we should be thinking about when developing our next marketing strategy.
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