Dynamic Chat - Partner Lighthouse Program

Marketo Employee

Dynamic Chat - Partner Lighthouse Program


As many of you might already be aware, we recently released a new chatbot capability for Adobe Marketo Engage called Dynamic Chat. Here is a link with more details.  

To all our partners, we would like to announce that we are launching a new program called the "Partner Lighthouse Program" starting the 1st week of April 2022. Since Dynamic Chat is a completely new addition to Marketo Engage portfolio, we designed this program to enable partners with all the necessary knowledge about Dynamic Chat. 


What is the goal of this program?  
Our goal is to work closely with partners and enable them to provide their expert Dynamic Chat services to Marketo customers.  
What is the opportunity for partners? 

  • We have seen a lot of interest in Dynamic Chat from our customers, but many need help developing a chat strategy tailored for their business 
  • While the Dynamic Chat application is easy to use, there is an opportunity to help customers design highly engaging conversations that generate higher conversion 
  • Dynamic Chat will be provided to all Marketo Engage customers and by creating low ticket starter packs, partners can serve more customers 
  • With Dynamic Chat as a new marketing channel, adding Dynamic chat to cross-channel marketing strategies can drive improved experiences and conversion 

We see a great opportunity and together we can create a lot of value. 
What do I get by being part of this program? 

  • Priority access to Dynamic Chat 
  • One-on-one help from the product team to get you started and clarify any questions 
  • An early peek into upcoming features and an opportunity to share feedback and influence the roadmap 
  • The opportunity to get recommended to customers for Dynamic Chat implementation 



1st April 2022 to 9th July 2022

Interested Partners: 

Other useful links: