Nurture Program without Nurture-Specific Content

[Anonymous]

Hello Marketo Community-

I am trying to create a 12-step nurture program. However, the content we are using is not nurture-specific (meaning they are assets that may have been engaged with organically on the website). I have created a number of exclude lists to prevent someone from getting content they have already engaged with, but as I try to build the send logic, I get stuck.

I see the flow being something like this:

IF Lead is Created

AND Is not member of program (A)

SEND email from program (A)

IF Lead is Created

AND Is a member of program (A)

SEND email from program (B)

IF Lead is Created

AND is a member of program (B)

SEND email from program (C)

This results in many, many IF statements. Is there a way to build this using engagement streams?

Any advice would be greatly appreciated.

[Grégoire_Miche2]

Hi Michael,

1/ in order to get an answer, it's much more efficient to post questions in the "products" section than in the champions why. Read this: Getting the most of the community when you have a Marketo question

2/ you can manage what you want to achieve through an engagement program under the condition that you use nested programs in the streams. Marketo will automatically skip a program and move to the next one if the lead is already a member of the program. Read the doc here: Add a Program to an Engagement Program Stream - Marketo Docs - Product Docs

-Greg