Marketing Attribution - What tools are you using?

[Anonymous]

What tools have you found work best for identifying FT, MT and LT attribution? We recently saw a demo of Bizable and LeanData. Looking for feedback. We don't currently use RCE/RCA... would you recommend it to help with attribution?

[Grégoire_Miche2]

Hi Katelyn,

The reason why you have not had any answer yet to your question is because you posted it to the wrong place. See Getting the most of the community when you have a Marketo question

-Greg

[Anonymous]

Thank you! I've moved my question.

[Grégoire_Miche2]

Even if you do not use RCE/RCA, you can still configure a revenue model in your Marketo instance and use the program analyser that will provide you with FT / MT analysis. The LT analysis is still missing:

-Greg