Does anyone recommend a quick start guide for Nurture programs? We have had a couple of failed attempts in the past. We use NetSuite, so it is a little more complicated with the sync. Right now, i am just looking for guidelines that I can give the product managers so they can get me the content in a consistent format. any thoughts, or pitfalls to avoid, much appreciated. Kimberly
Hey Kimberly Enright,
What are you seeking to accomplish with engagement programs?
As with any content program, I'd encourage you to adopt a scalable framework. In the Marketo world, this means tokenized programs. I wrote a step-by-step how-to guide for my team (linkity link link), but the emphasis is more on the process versus the strategy. If Marketo is still pretty new and you need a primer on tokens, check this out:
Sessions – The Marketing Nation Summit, April 13-15, 2015 – Marketo