Getting started with Nurture Programs

[Kimberly_Enrigh]

Does anyone recommend a quick start guide for Nurture programs? We have had a couple of failed attempts in the past. We use NetSuite, so it is a little more complicated with the sync. Right now, i am just looking for guidelines that I can give the product managers so they can get me the content in a consistent format. any thoughts, or pitfalls to avoid, much appreciated. Kimberly

[Joe_Reitz]

Hey Kimberly Enright​,

What are you seeking to accomplish with engagement programs?

As with any content program, I'd encourage you to adopt a scalable framework. In the Marketo world, this means tokenized programs. I wrote a step-by-step how-to guide for my team (linkity link link)​, but the emphasis is more on the process versus the strategy. If Marketo is still pretty new and you need a primer on tokens, check this out:

Sessions – The Marketing Nation Summit, April 13-15, 2015 – Marketo