Hello- I am trying to set up a simple campaign that I can clone and use for the future. We are sending out webinar email invites to our members based on the state they live in.
My question is: What is the easiest way to organize this campaign?
It consists of 6 emails. The first 3 emails are invitations and details about the webinar to entice people to join. The 4th email is a confirmation email, "You have successfully registered". The 5th email will be a reminder (sent 1 day before the webinar) to the people who clicked and are attendees. The 6th and final email will be a reminder 2 hours before the webinar begins.
I have tested and tried smart campaigns and drip campaigns, both becoming messy. I am trying to find the simplest way to create this campaign- I will try anything!
First point, if you want as many people as possible to read and contribute to help you, you would rather post it in products than in Champions: very few people will know there is a new post there.
You will have to create 1 program to host it all. Within this programs, create folders (assets, smart campaigns, lists, ...) to keep things tidy. There are various ways to do it. Here is one:
And you would be safer getting some training (online or a regular one), these will typically be covered.
Hello Greg- thank you for the response. I am still trying to get the hang of Marketo and really appreciate the help. I am testing everything right now.
Thank you and have a great day