I'm wondering if anybody knows if there is a way to add in interchangeable content blocks or assets to the Marketo platform for landing pages?
I'd like to create a range of content blocks/assets so our marketing team are able to use them as building blocks for their landing pages.
Would love to hear from anyone on this.
Hi Tom Riley,
Marketo has a feature called Snippets that is basically what you are looking for. They are re-usable content blocks that can appear in assets like emails and landing pages.
They can even be made dynamic to show different content to different segments.
Another feature you should look at are program tokens, which can allow you to create variables inside your assets that can be updated quickly at the program or folder level. This makes program deployment very fast and easy.