How landing page performance report calculates social channels number?

Sant_Singh_Rath
Level 7

How landing page performance report calculates social channels number?

When I have created landing page performance report I can see 4 social channels their but I am not able to understand how it calculates these numbers. I haven't found anything related to this in the product doc as well.

2 REPLIES 2
Anonymous
Not applicable

Re: How landing page performance report calculates social channels number?

Landing Page Performance report provides data on visits to your Marketo-hosted Landing Pages. The social channels column you see in the report, if you hover over them it says "Visits originating from Facebook, Visits originating from Twitter, and so on..."

What I understand is, the data populates in the column when the landing page is shared on these social platforms and people click on the link to open the page. Hence, a visit is counted from that particular platform.

Also, here are few other Marketo docs that might help:

Basic Reporting - Marketo Docs - Product Documentation

Add a Social Button to a Free-form Landing Page - Marketo Docs - Product Documentation

View Social Performance - Marketo Docs - Product Documentation

Sant_Singh_Rath
Level 7

Re: How landing page performance report calculates social channels number?

Hi Ishita Chawra​ Thanks you for the response. Where as I tries social sharing option but these numbers were not populated.