Marketers everywhere are discovering the targeting powers of the newest B2B trend, Account-Based Marketing (ABM). In contrast to broadly-based lead generation, even anonymous leads from key accounts can have a personalized web experience when targeted with ABM. This latest approach aligns sales and marketing to drive account-based value to scale.
Join Lattice's Product Marketing Guru, Nipul, and Marketo’s Marketing Maven, Mike, in this on-demand webinar to learn how your organization can:
You'll also get the chance to see some account-based product enhancements within the Marketo tool! This is not a webinar to be missed. Watch now!