What is BIMI?
BIMI allows mailbox providers to display your brand logo in their mail interface. Currently, logos will display at Verizon Media Group (Yahoo/AOL) mailboxes and other mailbox providers have announced that they intend to leverage BIMI in the future as well.
Image Source: Email On Acid
Why would I want it?
Standardize your brand experience in the inbox, at participating ISPs, creating a richer, more engaging experience connecting to your customers in a meaningful way. Cultivate trust with your brand’s email improving loyalty and overall brand experience.
How to set up BIMI?
In order for Marketo to begin setup necessary for sending mail with your corporate logo via BIMI you'll need to take the following steps first.
Please note Marketo doesn't provide support around publishing DMARC and BIMI records.
Once the above steps are taken you will need to take the following steps to setup DMARC aligned DKIM and SPF for mail sent out of Marketo.
If you will need additional support understanding which DNS records need to be in place and how they impact email performance you are able to contract with Marketo’s Deliverability Consultants for a deep dive into these topics. Please reach out to your CSM or sales person for more information.
Other BIMI Resources