Hey fellow Maketo peeps -
I was wondering if any of you have dealt with the following scenario:
My question to you all is this: how do you deal with multiple entries of good email addresses? We don't necessarily want to merge the 2 email addresses as they are both valid. But if there was a way for them to both be tied to the same person (so we don't double mail the guy, for example) that'd be super helpful. It doesn't look like Marketo has a nested feature (like account hierarchies in SFDC) but then again maybe I'm missing something. Anyways, would love to hear your suggestions!
I've seen people set up a '2nd Email Address' field and have a secondary address sat in this field so you can see there are two addresses, but you wouldn't be able to email both email addresses (that sounds like you don't want to do that anyways).
You could then merge both the records and still have a record of both email addresses.
This is definitely a unique situation and I am sure a lot of people handle it differently depending on their business. I agree with Juli about using a secondary email address field.
Check out this thread, Gregoire gives some helpful tips on creating 2 additional email fields and using a smart campaign.