1 Reply Latest reply on Feb 7, 2018 2:29 PM by Nicholas Manojlovic

    Marketo to SFDC sync frequency

    Steven Lim

      Hi Marketo gurus,


      How often does a Marketo Lead Sync to SFDC from Salesforce after a form fillout? I tried filling out the same form multiple times with different information and the lead has only synced once today.


      Is there some native functionality that has a limit on the number of syncs OR prevents the lead from syncing again, if the form is filled out? My workaround was to create a smart campaign to force a sync to occur every time a form is filled out, but I feel this is unneeded if it is supposed to be standard Marketo functionality.


      Any input would be great.





        • Re: Marketo to SFDC sync frequency
          Nicholas Manojlovic



          All leads in SFDC sync to Marketo (sync filter not withstanding).


          However, you control the timing of when a lead syncs from Marketo to SFDC. A use case might be that Marketo only syncs back to SFDC once the lead is "warm" or MQL.


          You'll need to run your leads through some sort of 'Sync person to SFDC' flow step after they've been captured within Marketo.