How often are SFDC campaigns updated in Marketo?

[Rachel_Egan]

We are creating an event invite list based on members of an SFDC campaign. Whenever somebody on the Sales team adds someone to the campaign, we are using the "Added to SFDC Campaign" trigger to send the invite and change the person's program status.

My question is: how fast does this happen? Is it instantaneous (aka as soon as they are added to the SFDC campaign, the Marketo smart campaign is triggered) or is there some sort of delay?

[Anonymous]

Hi:

It's not an exact science.  Here is how it works.

Marketo will kick off the synchronization process and synchronized every change.  This process may be a few seconds usually not more than a minute or two, then wait five minutes, then kick off the sync process again.  So the changes made should sync over approximately every 5 minutes give or take.

If you have 100,000's of records that need to be updated, this process may take a little longer.  I mean 100,000's of changed records, not total records in the database.

[Rachel_Egan]

Thanks Jamie. Is that for both directions of communication, or is that just for Marketo sending data to SFDC?

[Dory_Viscoglio]

Hey Rachel, it's for both directions. Depending on how frequently your systems sync -- some are every 5 minutes, others might be every 10. You can probably figure it out by going to Admin > Salesforce Sync and in the top right it will tell you the time of your last sync.

Any changes that occur in either system will only be sent to the other system during a sync.

[Kenny_Elkington]

When using the Add to SFDC campaign flow step, that is near instantaneous.  It can be delayed if you have a substantial campaign queue, but the actual execution of the step and the sending to SFDC should take less than 1 second.

[Anonymous]

Our is set up every 20 minutes, sometimes it passes the 20 min because there is to much to sync too. Be patient it will sync. Depends on the frequesncy it is set up to and the quantity of information that has to pass between to 2 applications.

[Alok_Ramsisaria · Accepted solution]

Marketo SFDC Sync can process up to 20k records per hour. As you said, the sales team is adding leads directly to the campaign, I don't think there would be any lag. It should not take more than 5-10 minutes.