Learning Paths

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    Don’t know where to start? Marketo University’s learning paths get you on track to proficiency in different areas of Marketo, whether it be with marketing automation fundamentals or advanced topics in specialized areas. Choose from and follow our different learning paths to get the most comprehensive and guided experience through our course offerings.

    New to Marketo

    The New to Marketo Learning Path gets you up-to-speed with email marketing in Marketo, with modules on marketing automation fundamentals, email marketing basics, syncing with a CRM, maintaining a marketing database, and administering Marketo.

    Marketo Expert

    The Marketo Expert Learning Path helps prepare you for our Marketo Certified Expert exam by covering advanced email, cross-channel nurturing, lead management across marketing and sales, managing creative assets within your instance, advanced reporting, and Marketo-recommended best practices.