Salesforce Sync Cycles taking longer than usual

A document by on behalf of Roxann McGlumphy on Jun 29, 2017Last modified by Roxann McGlumphy on Jun 29, 2017
Version 3Show Document
  • View in full screen mode

Issue Description
Your Salesforce sync cycle is taking longer than usual.  How long is too long?


Issue Resolution
By default, Marketo starts each Salesforce sync cycle five minutes after the previous cycle completes.  Each sync cycle may take a couple of minutes or a couple of hours, depending on how much data needs to be written across.  If you notice your sync cycles seem to be taking longer than usual, here are some things to check.


  • Have you done a large update recently?  This can create a backlog that can take time to work through.
  • Have you added new fields to any of your synced Salesforce objects?  The more fields on the object, the more data needs to be written across, extending the sync cycle.


If you would like to streamline your Salesforce sync, Marketo Support can help.  They can provide you with a list of the 50 most frequently updated fields in your Salesforce/Marketo sync. You can check to see if all of these fields are useful for your marketing processes.  If you find unnecessary fields, you can remove them form the Marketo Sync User's visibility, which will reduce the amount of data you need to sync and shorten the sync cycle.


Who This Solution Applies To
Customers integrated with Salesforce