With Marketo, you can use engagement programs to personalize, adapt, listen to, and react to target audience behavior in real-time. In Building Engagement Programs, you’ll learn everything you need to get an engagement program up and running, including creating the program, adding content, building streams, and adding people. You’ll also learn how to track the success of your program through the Engagement Program Dashboard, and how to maintain and enhance your programs based on program results.
Hands-on exercises and demonstrations help you gain in-class practice creating engagement programs. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.
Ways to attend
Suggested follow-on courses
Marketers with experience in Marketo who want to build engagement programs that deliver the right message to the right person, at the right time