Email A/B Test Example - Install Snippet Nurture

Document created by e45b854943b7d76d00fcfcfd3e52ed73788dfd9b on Mar 1, 2016Last modified by megan.truett on Jan 5, 2018
Version 3Show Document
  • View in full screen mode

this is an example doc used in [this post] that shows how to create successful nurture programs

 

LNA: Install Snippet Email (EXAMPLE)

Overview

An email educating and encouraging new leads to install the snippet in the Optimizely product.

Hypothesis

By sending an email with a humorous subject line about installing the snippet, users will be more likely to open the email than if they are sent a serious subject line.

Baseline Conversion

Out of all leads that were delivered our "Snippet Install Email" (5,000), 35% of them opened the email (1750).

Goal

Increase create account conversion by 7%

Baseline conversion = 4,900 leads per variation

Audience

New leads that created a self-serve Optimizely account

Content

Cadence: 1x week to new leads

Notes

Attachments

    Outcomes