Email A/B Test Example - Install Snippet Nurture

Version 3

    this is an example doc used in [this post] that shows how to create successful nurture programs

     

    LNA: Install Snippet Email (EXAMPLE)

    Overview

    An email educating and encouraging new leads to install the snippet in the Optimizely product.

    Hypothesis

    By sending an email with a humorous subject line about installing the snippet, users will be more likely to open the email than if they are sent a serious subject line.

    Baseline Conversion

    Out of all leads that were delivered our "Snippet Install Email" (5,000), 35% of them opened the email (1750).

    Goal

    Increase create account conversion by 7%

    Baseline conversion = 4,900 leads per variation

    Audience

    New leads that created a self-serve Optimizely account

    Content

    Cadence: 1x week to new leads

    Notes