Customer and Prospects

Document created by 6b251803a89899b5bc8c7709db4c78261ad820a5 on Oct 26, 2015Last modified by 6b251803a89899b5bc8c7709db4c78261ad820a5 on Jan 5, 2018
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Marketo's Engagement Programs make it easy to nurture customers and prospects. Once you have created your engagement program there are 3 things you need to do:


1.) Create a Smart Campaign using the Add to Engagement Program flow step to add people to the program:

Add to Program CEE.png


2.) Activate the content in your program by navigating to the Streams tab, click the gear, and select Activate all content:

Activate Your Content CEE.png


3.) Change the Program Status to on:

Step 1:

Program Status1 CEE.png

Step 2:

Program Status2 CEE.png

Magic! You are done!