Customer and Prospects

Version 2

    Marketo's Engagement Programs make it easy to nurture customers and prospects. Once you have created your engagement program there are 3 things you need to do:


    1.) Create a Smart Campaign using the Add to Engagement Program flow step to add people to the program:

    Add to Program CEE.png


    2.) Activate the content in your program by navigating to the Streams tab, click the gear, and select Activate all content:

    Activate Your Content CEE.png


    3.) Change the Program Status to on:

    Step 1:

    Program Status1 CEE.png

    Step 2:

    Program Status2 CEE.png

    Magic! You are done!