Customer and Prospects

[#1]

Marketo's Engagement Programs make it easy to nurture customers and prospects. Once you have created your engagement program there are 3 things you need to do:

1.) Create a Smart Campaign using the Add to Engagement Program flow step to add people to the program:

2.) Activate the content in your program by navigating to the Streams tab, click the gear, and select Activate all content:

3.) Change the Program Status to on:

Step 1:

Step 2:

Magic! You are done!