Industry News: 9/14

Blog Post created by 6b251803a89899b5bc8c7709db4c78261ad820a5 on Sep 15, 2015


6 Tips to Create a Successful Mobile Marketing Plan

MarTech Advisor


This article provides best practices to marketers building out a mobile marketing strategy. Notably, the article highlights how marketers should spend time understanding their target audience in order to provide meaningful content and drive better results.


What Marketing Really Thinks About Your IT Organization



This piece highlights the importance of a strong CMO and CIO relationship and notes how the two departments can work together in the new technology-centric world.


Marketers Should Engage Engagement

Direct Marketing News


This article stresses that marketers need to focus on engaging their customers. Interestingly, the article notes how brands have been incorrectly measuring customer engagement, such as impressions or click rate.


The Most Common Mistakes Companies Make with Global Marketing

Harvard Business Review


This piece highlights the biggest challenges companies face when building out a global marketing strategy.