INDUSTRY NEWS

How Account Based Marketing Can Drive Revenue for Your B2B Business

MarTech Advisor

(This piece discusses the benefits of account-based marketing).

 

CMOs Are Gaining Ground – With the Help of Tech and Metrics

Marketing Dive

(This piece highlights the changing role of the CMO due to marketing’s access to data and new technologies).

 

Only 22 Percent of Businesses Use Marketing Automation

Business 2 Community