
Anonymous
Not applicable
02-27-2013
03:25 PM
02-27-2013
03:25 PM
Cloud Startup Seeking a Demand Gen/Marketo Manager
SaaS Markets, recently voted one of the Hottest Cloud Startups, is looking for a rockstar technical marketer to join our growing team. If you know of anyone that may be a good fit, please contact me asap at heidi@saasmarkets.com.
The position is also posted on LinkedIn here:
http://www.linkedin.com/jobs?viewJob=&jobId=4986430&trk=job_nov
The position is also posted on LinkedIn here:
http://www.linkedin.com/jobs?viewJob=&jobId=4986430&trk=job_nov
The responsibilities of the job include, but are not limited to:
- Plan, execute, and optimize direct email campaigns for SaaS Markets, Appclick, and third-party brands.
- Administer all instances of Marketo on behalf of the marketing team, and cross-train other employees on the system as may be required.
- Act as Salesforce administrator on behalf of the marketing team and the organization, as needed.
- Analyze results of direct mail campaigns and prepare reports and presentations to senior management.
- Manage target lists and smart-lists to maximize effectiveness of campaigns
- Stay abreast of the latest developments and best practices related to marketing automation systems in general and Marketo specifically.
- Working closely with the management team and/or project manager, drive the implementation of marketing lead capture mechanisms (e.g., Marketo forms) on corporate (saasmarkets.com) and all MarketMaker websites.
- Manage the lead capture process and follow-up email campaigns for all SaaS Markets events.
- Assist with other direct B2B marketing programs, as may be required, in order to help meet corporate goals and objectives.