Demand Generation / Customer Acquisition Marketing Specialist
Demand Generation / Customer Acquisition Marketing Specialist
Genelex - Greater Seattle Area
- Are you driven by the need to accomplish something every day?
- Do you have a love for data and take secret pleasure from making spreadsheets sing?
- Is “when can we start” a recurring them in your life?
- Do you see patterns where others see chaos?
If the answer to these questions is yes, and you have experience in B2B demand generation campaigns, then read on.
Genelex, a leader in pharmacogenetics and clinical decision support systems is looking for a customer acquisition / demand generation specialist responsible for the development and execution of demand creation programs and automated online marketing campaigns that drive growth. This individual has proven success in demand generation campaigns, a strong command of marketing automation and CRM systems, and a deep drive to analyze, test and refine messaging to see improved uptake.
The Demand Generation Manager must be a strategic thinker, problem solver, and a well-rounded marketer with a strong customer focus. The ideal candidate will have proven ability to manage multiple projects, and the ability to work collaboratively in a team environment in close alignment with the marketing, product management, sales and other organizations. This position reports to the Director of Marketing.
Desired Skills and Experience
Responsibilities include:
- Develop and execute inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition.
- Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs.
- Develop lead generating content, working collaboratively with both internal subject matter experts and external creative design staff.
- Define and build a marketing automation infrastructure and functional competency, implementing best practices, including guidelines for emails, landing pages, campaigns etc.
- Be the “sales opportunity catalyst” – forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length.
- Oversee database management – segmentation, list acquisition/import, data cleansing, event capture, lead management etc.
- Implement testing methodologies (e.g. A/B and multivariate testing) on all elements of the digital marketing mix to improve conversion rates (content, email templates, landing pages, offers, etc.) to optimize campaign results.
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Provide support for other sales enablement and marketing campaigns as needed.
Qualifications & Requirements:
- Bachelor's degree in Marketing, Business or Communications required.
- 3-5 years' hands-on B2B experience in inbound and demand generation marketing (lead generation and nurturing, marketing campaign execution and measurement).
- 3 years hands-on, demonstrable experience and proficiency with marketing automation platforms and CRM systems.
- Ability to manage multiple priorities in fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables (attention to detail).
- Demonstrable success in managing B2B lead campaigns; be prepared to cite statistics.
- Strong analytical skills, with keen approach to problem-solving
- Good writing skills and a keen eye for design; functional literacy in Adobe Creative Suite is a plus but not a requirement.
- SEO / SEM experience a plus, but not required.
- Candidates with healthcare industry experience are preferred; enterprise software industry experience is an acceptable alternative.
About this company
Genelex provides DNA Drug Sensitivity tests and the YouScript software to doctors to help them avoid adverse drug events -- bad side effects and treatment failures from prescription and other therapeutic drugs. The FDA describes adverse reactions to properly prescribed medicines as a major solvable public health problem. They are the fourth leading cause of death in the U.S.
One of the primary causes is individual genetics. More than three-fourths of us have genetic variation that effects how we respond to a majority of the most commonly prescribed drugs including disproportionately the most dangerous.
Company plans call for scaling up YouScript to integrate with hand-held devices and EMRs so that all drug interaction software is “Powered by YouScript.” Widespread use of these tools represents a major opportunity to save lives, improve patient outcomes and save billions of healthcare dollars every years.
For consideration, please submit resume and cover letter to careers@genelex.com
