Marketing Automation Administrator, K12

Anonymous · ‎05-16-2014

K12 Marketing Automation Administrator
City	Herndon
State	VA
Description	The Administrator, Marketing Automation is responsible for the will provide day to day support/administration for our entire Marketing Automation programs like lead scoring, lead sync and overall function of our marketing automation software. • Perform platform maintenance, troubleshooting and administration – keeping the file systems organized across the various business units, create new users with the appropriate settings • Responsible for growing our marketing infrastructure and implementing enhancements to improve efficiency and effectiveness for current and future vision • Provide hands-on technical marketing campaign execution assistance to Campaign Execution Specialists • Email and landing page design troubleshooting (minor web development/HTML editing if necessary) • Provide training to new users, and schedule regular targeted training sessions for Marketers on how to use Marketing Automation functionality • Develop and Enforce business rules and processes. Naming conventions. Assist in data stewardship efforts • Must be able to work collaboratively with others and manage relationships with vendors and internal CRM team. Navigate issues and resolve them within a large corporate organization. • Reach out to and include the right individuals depending upon the problem • Documents campaign execution processes, programs and procedures
Requirements	MINIMUM REQUIRED QUALIFICATIONS: • Bachelor’s degree in Business, Marketing or related field AND • Five (5) years of technical operations experience AND • One (1) year of experience with setup and execution of e-mail campaigns • Equivalent combination of education and experience Certificates and Licenses: None required. OTHER REQUIRED SKILLS & ABILITIES: • Experience with Marketing Automation Tool (preferably Marketo) and SalesForce administration • Experience working with business owners • Demonstrated expertise in managing multiple marketing tools • Extensive experience with at least one major marketing automation platform (Marketo preferred) • Working knowledge of HTML, CSS, and the capabilities of Web browsers Working knowledge of content marketing platforms • Working knowledge of video and presentation tools • Experience manipulating data within a major CRM platform, and/or CRM administration experience a plus • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors • Ability to work effectively with people • Strong and insightful operational skills • Strong oral/written presentation skills • Ability to execute quickly and with high-quality while handling multiple tasks in a fast paced environment requiring project prioritization • Ability to work both independently and in a team environment • Ability to adapt to changing environments and priorities • Expert in Excel ;ability to use Microsoft Office • Ability to pass background check requirements PREFERRED QUALIFICATIONS: • Database management, Web development and HTML experience K12 is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status
Please view Equal Employment Opportunity Posters provided by OFCCP here.

https://re21.ultipro.com/KIN1002/JobBoard/JobDetails.aspx?__ID=*31EBA6748E0CE0BE

Anonymous · ‎05-28-2014

Hi Shannon,
I'm currently looking for a new opportunity in marketing and am currently employeed as a marketing automation and CRM specialists. I am very interested in the Marketo position at K-12. Please click here to link to my resume or copy and paste the link below. Feel free to contact me at angie14ab@gmail.com or call 571-271-5547.

Thank you.

http://info.idirect.net/rs/idirect/images/AMMarcel resume %281%29.pdf

Marketing Automation Administrator, K12

Re: Marketing Automation Administrator, K12