When a Salesforce campaign is mapped with a Marketo program, there is no way to identify it from Salesforce. Furthermore, if the Salesforce campaign and the Marketo program do not have the same name, finding the porgram in Marketo can be a hard task, especially in large instances with hundreds of programs.
So, it would make sense that:
- A campaign field in SFDC gives the name of the Marketo program
- A campaign link field in SFDC enables to access the program in Marketo UI. The URL would be in the form of https://app-e.marketo.com/#PG9999A1
These 2 could be the same formula field, displaying the name and linking to the program.
These would be made available as part of the MLM SFDC package.
-Greg
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