The January '21 Release was made generally available on January 15th, 2021.
Please note that, depending on your current package, items with an asterisk may require the purchase of a value add-on.
Released on January 15th, 2021:
Next-Generation User Experience
Support for Workspaces
The Marketo Engage next-generation user experience brings together the look and feel of Adobe Experience Cloud with productivity innovations to help marketing practitioners work faster and smarter. In the latest release, we are adding full support for workspaces and partitions including the ability to share folders across workspaces. The user experience will continue to evolve on the right-hand canvas with a toggle switch that will allow you to seamlessly transition between current and new experiences per feature without losing context. Learn more from the next-generation experience FAQ on Marketing Nation.
Continuous Audience Sync to Adobe Experience Cloud
The existing Adobe Experience Cloud (AEC) Audience Sync capability is enhanced in Phase 3 to support continuous, bi-directional audience sync from Marketo Engage to other AEC applications, including Adobe Experience Platform (AEP) offerings like Real-time Customer Data Platform and Adobe Experience Platform Activation. As people are added to and removed from your audience segments, Marketo Engage will automatically sync the updated audience across your connected AEC apps, ensuring that your engagement programs and workflows are always targeting and suppressing the right people as customer engagement is happening. Use it to take advantage of Adobe’s multi-channel orchestration, re-targeting, audience suppression, personalization, and reporting use cases across your AEC tech stack.
Continuous Audience Sync to Google, Facebook, and LinkedIn
Create more dynamic, personalized digital ad campaigns with continuous audience sync from Marketo Engage to paid media platforms. Continuously automated sync with an ad network can be enabled on a static list, updating the ad network as list membership changes without requiring user intervention.
Tokens for Program Member Custom Fields
Personalize emails and landing pages with program member custom field values. We have extended program member custom field features to support the token framework. Marketers can insert program member custom fields tokens into emails, landing pages, SMS messages, push notifications, and webhooks. Use new tokens in campaign flow actions to change data values, create a task, or an interesting moment. Quickly and easily personalize engagement on lead and program level via any channel.
Landing Pages & Forms
Ingest lead information or trigger nurture campaigns while pulling data from non-Marketo forms. Non-Marketo forms can integrate with Marketo Engage through REST API. The new API provides the ability to mimic Marketo Engage form submission with all associated functionalities.
Landing Pages API
Streamline editing and translation workflows in integrated applications with the new Landing Page Preview API. Third-party vendors can now render fully personalized previews of landing pages without logging into Marketo Engage. The Landing Page Preview API enables end-to-end editing and localization workflows in third-party integrated applications.
Custom Objects Retrieval Limits Increased
The creation of dynamic content in emails gets more powerful. Developers of Email Velocity Scripting can quickly increase the number of custom objects to 100 through self-serve override operation. Marketers can increase the effectiveness of Smart Campaigns by accessing a larger number of first- and second-level custom objects.
Salesforce CRM Authentication
OAuth 2.0 protocol is available for syncing operations between Marketo Engage and Salesforce CRM. For new subscribers, this option is enabled by default. Current subscribers can request this feature by contacting customer support.
Salesforce CRM Syncing Dashboard
Marketo Engage admins can quickly review Salesforce CRM syncing statuses by looking at the informative dashboard. In this release, the syncing performance report timespan increased from 2 hours to 5 days.
Metadata export is enhanced to support opportunity object attributes, named accounts, program member standard and custom fields.
Updated My Account Page
Review essential subscription information on My Account page. Users with any level of access can view the subscription name, data center identifier, and Munchkin ID.
Releasing Throughout the Quarter
The following features are expected to release throughout the coming months.
Enhanced Test Email Workflows
Increase your sales team’s efficiency with enhanced Sales Insight test email workflows. Sellers can send test emails to chosen email addresses before sending bulk emails to up to 200 recipients.
Insights into Email Status
Users see a warning message when they are trying to send an email to an invalid email ID or an unsubscribed email address prior to sending an email. Email delivery statuses can be reviewed in the email tab of Sales Insight.
Send Bulk Emails from Account and Opportunity Panels
Improve the efficiency of seller workflow and engage with an entire account or opportunity contact list by using new bulk action features. Send emails or add contacts to Marketo Engage campaigns by using the new drop-down option in the account or opportunity panels instead of working with individual contacts. Add account contacts to a watchlist to be notified when leads become hot.
Sales Insight for Non-native Salesforce CRM Integrations GA
Subscriptions with custom Salesforce CRM integration can install the Sales Insight package and help sales teams prioritize and interact with the hottest leads and opportunities to enable smart selling and close more deals faster.
Best Bets Enhancements
Quickly contact hot leads from the Best Bets tab by emailing or adding them to a Marketo Engage Campaign. View a lead in Marketo Engage or add it to your watchlist. Bulk actions and sorting options on the Best Bets tab save time and improve the sales team’s efficiency.
Email Connection Throttling (Beta)
Increase email deliverability at scale with our new Email Connection Throttling. Send an unlimited number of emails at a time through Sales Connect. Our new Email Connection Throttling Technology will automatically manage email send timing to create seamless experiences for Exchange and Gmail users. Decrease or eliminate the usage of third-party bulk email send applications.
Email Connection Bounce Tracking
Gain insight into lead quality and email template performance with the new email bounce report. Exchange and Gmail users may choose to receive bounce notifications that will roll up to the Live Feed, Email Folders, Template Analytics, and Campaign Analytics. With bounced email tracking, sales teams have a greater understanding and visibility into the deliverability of sales emails.
Profile Page Configuration
Manage user preferences with ease in the new profile page. Change password, edit geolocation and language settings, and review integrations statuses in one place.
Organize sales email templates into categories with a new drag-and-drop feature to ensure quick access to relevant templates and reduce search time.
Sales Connect User Experience Updates
Customize Sales Connect grid layout by resizing and re-ordering columns. Your viewing preferences will be automatically saved for a consistent user experience every time.
Announcements and Deprecations
Sales Insight upgrade to the latest version must be completed before January 15th, 2021 by all users. If you have not completed the upgrade, you will be prompted to do so upon logging into the application. Follow the instructions in this guide: Upgrade Your Sales Insight Package. The updated version includes a patch for an identified security vulnerability. This vulnerability was previously detected and communicated to customers and the patch to fix this issue was released on April 6, 2016.
Deprecation of Forms 1.0 service will go into effect in May 2021 release. Forms 1.0 service will be fully deprecated, resulting in loss of functionality of any remaining Forms 1.0 assets still in use. Also, form submissions made through unsupported methods, such as programmatic form POSTs to the leadCapture/save and leadCapture/save2 endpoints, will be rejected. For more information and remediation, please read our post in Marketing Nation.
In 2021, Marketo Engage will be making changes to the URL structure for landing pages, forms, and images and files assets. For existing Marketo Engage subscriptions, we will begin the gradual rollout on April 1, 2021. More details on the rollout timeline will be released in March 2021. For details on how each affected asset type will change, please read our post in Marketing Nation.
For more information on this release, check out the January '21 Release Notes. Watch release webinar replay here.
The team at Adobe
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