Creating your first interesting moment campaign follows the same process you used for scoring. Once you have created the program:

1.) Create a Smart Campaign as a Local Asset:

Create Smart Campaign for IR.png

2.) Choose the behavior you want to listen for in the Smart List:

Interesting Moment Smart List.png

3.) In the Flow determine what you want the Interesting Moment to be when leads complete the behavior you chose in the Smart List:

Interesting Moment Flow.png

4.) Change the Smart Campaign Settings in the schedule tab to allow the lead to run through the campaign each time they meet the criteria set in the Smart List and ACTIVATE your campaign:


That's all there is to it! Your interesting moments will show up to your Sales Team in Marketo Sales Insight in Salesforce.