SOLVED

Track Opens/Clicks in Single Email Flow?

Go to solution
Anonymous
Not applicable

Track Opens/Clicks in Single Email Flow?

I added a lead late in a campaign and wanted to send him some content instantly, so I used the single email flow option as described in http://community.marketo.com/MarketoArticle?id=kA050000000LA1UCAW

Is there any way to track opens/clicks/lead scoring with this method? I now know that a better way would be to simply run the campaign again, excluding those who had received it before, but it'd be nice to retrospectively apply scoring at least.

Thanks,


Adam
Tags (1)
1 ACCEPTED SOLUTION

Accepted Solutions
Anonymous
Not applicable

Re: Track Opens/Clicks in Single Email Flow?

I have since discovered the "Request Campaign" feature, where we can right click on a lead, request a campaign and still track them via an existing Program flow. This works great!

http://community.marketo.com/MarketoArticle?id=kA050000000LAArCAO

View solution in original post

3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: Track Opens/Clicks in Single Email Flow?

Was the original campaign part of a Program?

Either way, yes, Marketo tracks opens and clicks regardless of how you've sent the email.

If you want to move the Lead into a Program and have Progressions, all you need to do is run a single flow action like:

if you want, you can then run a Change Progression for Opens, but Open is always before Clicked and so you should run this first or not at all because you can't make a Lead go backward in the Progression.

example:

Change Progression:
Choice 1: if Clicked Link In Email IS "Email 1" then Progression IS "Clicked Link"
Choice 2: Do nothing


Anonymous
Not applicable

Re: Track Opens/Clicks in Single Email Flow?

Yes, the original campaign is part of a Program. 

By "Change Progression" do you mean "Change Program Status"? Would simply changing this status to "Email Blast > Sent" activate the triggers and lead score retrospectively?

Thanks for your help so far, Josh!


Adam
Anonymous
Not applicable

Re: Track Opens/Clicks in Single Email Flow?

I have since discovered the "Request Campaign" feature, where we can right click on a lead, request a campaign and still track them via an existing Program flow. This works great!

http://community.marketo.com/MarketoArticle?id=kA050000000LAArCAO