Removal of "Is Anonymous" filters.

[Grégoire_Miche2]

Hi all,

We have been receiving today an information from Cheryl Chavez​ about the removal of the is Anonymous filter, as part of the release of Munchkin v2. See here for more details : Next Generation Munchkin Tracking FAQ - Marketo Docs - Product Docs

Although this new version of the munchkin and the way the V2 will work is promising, there is one thing we will be missing, though: the ability to look at the anonymous leads, display inferred and origin informations and create an understanding of where they come from and how they arrived here.

Also, some database providers use anonymous leads to read their IP addresses and provide in return some leads from the same IP address for retargeting. They will be in hard difficulty.

Your thoughts ?

-Greg

[SanfordWhiteman]

I'd assume the technical reason is that it saves a huuuge amount of resources.  All other things being equal (which they're not!) if I could shed 90%+ of processing load on the front end, at the expense of a little batch catchup for those leads who become known later, I would!

But, like you guys, I'm concerned that many people are going to be left hanging by this move.  I have a couple of clients who habitually update anonymous leads using flows and then read out the data later.  At least in those cases there may be another technical approach because the data isn't actually needed until the lead becomes known.  In other cases, like Courtney said, the client is trying to do more with anonymous records before they become known, not less.

To be hopeful about it, we could say Munchkin shouldn't have been able to do any of this stuff before -- that leads weren't supposed to be "born" until they were associated and that we now have to find new practices that do everything we were trying to do.  Shall we brainstorm?

[Mike_Reynolds2]

Sanford,

You're right, the technical reason is that it will save large amounts of resources. Going from 2 million web visits to 100 million web visits per day is an enormous improvement and it wouldn't be possible without these upgrades.On the back end, the web activity gets stored differently and doesn't create lead records (one of the largest resource-heavy activities). Without lead records being created for every web visitor, those resources can be allocated elsewhere.

It's important to note also that your smart campaigns will still run on these leads once they become known. Score change, Interesting Moments, Change Data Value, Add to List and Remove from List flow steps will all be processed at the time the lead becomes known.

[Grégoire_Miche2]

Hi Mike Reynolds,

Does that mean that the superb graph on the lead database entry page will disappear, since anonymous will not be stored as leads in the DB:

-Greg

[Mike_Reynolds2]

Yes, the pie chart showing known and anonymous leads will be upgraded to a dashboard that gives more useful details like the number of Marketable Contacts and the Top Lead Sources for your leads.

This is NOT a definite final version, so keep that in mind, but the new version will look something like this:

[Edward_Masson]

Mike Reynolds​ loving the 'potential' graphic!

[Dan_Stevens_]

Glad to see a facelift to this prime piece of real-estate!  Will this be user-customizable depending on what we consider most important?

[Mike_Reynolds2]

Dan,

The existing/older version wasn't customizeable so I don't believe this new version will be customizeable either.

[Dan_Stevens_]

I know - but there also been talk about enhancing these large chunks of space - especially the "My Marketo" page - with the ability to do some sort of customization.  I just thought, and was hoping, this was part of that effort.  I don't want to derail the main topic of this thread here, so we can leave this be.

[Grégoire_Miche2]

Hi Mike Reynolds​,

You will have to provide a definition of "Marketable contacts" as I am quite sure that each Marketer has his own definition .

An maybe "Marketable Leads" would be better in Marketo context.

-Greg

[Anonymous]

That's helpful Arjun  Thanks

Rajesh

[Grégoire_Miche2]

Hi Kailey,

I understand the logic of not executing smart campaigns on anonymous, since the volumes can be overwhelming, especially if the volume is multiplied by 50...

But I have the feeling that this high volume would only regard a few customers (How many companies has more than 2 Millions web page visits a day ?).

I would pledge for keeping the filter only in smart lists that are not used in Smart campaigns 🙂

-Greg

[Mike_Reynolds2]

Greg,

We actually do have quite a few customers that have large volume of web page visits like this. I don't have specific numbers to quote unfortunately, but the bigger issue is scalability. As Marketo grows, and as the customer base grows as well, the needs of the servers will need to grow as well. Ideally every customer would be pulling 100 million web visits a day. In the meantime though, increasing the capabilities makes that kind of growth possible. Plus, even if your own instance isn't getting millions of web visits each day, other larger customers on the same servers could be and increasing the capabilities across the board opens up system resources across the board as well.

[Diederik_Marte4]

Next to using anynomous reports (replacing LeadLander functionality), I also manually stamp ISP's, based on a custom lists I have built in the past years. This is because Marketo's ISP list is just very very very poor.

My anonymous web visit reports, with custom ISP field filter, are way better than Marketo's report. So removing "Is_Anonymous" will have an impact on reporting, as the suggested default Marketo report is not cutting it.

Technical Support Team : Suggestions?

[Anonymous]

Hi Diederik, would love to hear more about your ISP stamps. This "Is Anonymous" business is making me step up my operations game (when I'm supposed to be focusing on getting new leads....)

[Mike_Reynolds2]

Diederik Martens​, Marketo has no control over what a particular network presents as their network information. If they identify themselves by their business name or provide their location information, that's entirely up to them. Some do this, others don't bother, which is when the ISP info would carry over since there's nothing else to provide.

Anonymous data gets carried into the known lead record once a lead becomes known, but no, you won't be able to access data like Inferred IP (I'm assuming that's what you're using to match to your custom ISP field filter) until after the lead converts and becomes known. At that point, you'll be able to report on that data.

Greg, I liked your idea you linked to. I don't honestly know on the technical side how much would be involved in passing that data through, but I do know that the RTP Super Admins do have the ability to manually change an ISP setting (used only when a company gets accidentally marked as an ISP) so that leads me to believe there's a different evolving process at work there. If that can be tapped into, it would be very powerful. I'd recommend anyone reading this to go vote up this idea:

[Grégoire_Miche2]

Hi Diederik,

Vote here :  

-Greg