Need help with setting the smart list logic for a complicated smart list

[Anonymous]

Need help with setting the smart list logic for a complicated smart list.  Our intention is the following:

We need anyone that opted into our newsletter get the email OR the other criteria. Which says, the region is "x", Email address contains @, job title doesn’t contain student, etc.  Below are the screenshots.

I am using below logic but only getting 136 leads where I should be getting at least 20K. 

((1 and 2 and 3 and 4) or (5 and 6 and 7 and 8 and 9 and 10) and (11 or 12 or 13 or 14)) or 15

Can someone help?

[Josh_Hill13]

think you need to adjust the parentheses.

But you may want to create two separate smart lists and join them in a third.

[Anonymous]

Hi Niti,

I agree with Josh. And another thing you could do to simplify the smart list logic for all of your email campaigns would be to create a "Marketable" Segmentation with 2 segments: True and False. Use this to contain the filters for people you never want to include in your email campaigns. E.g., True would include filters for:

• Email address contains @
• Unsubscribed is False
• Email Invalid is False
• etc.

And for your situation perhaps:

• Job Title not contains Student
• Email Address not contains [insert list here}

The False Segment would be exactly the opposite.

Then you could replace lots of the filters in your Smart List with "Marketable Segment" is True.

Denise